Presenting a step-by-step process to translating multiple sources of marketing data into decision-guiding knowledge, this resource encompasses data preparatory steps, analytic file creation, exploratory analysis, segmentation, predictive modeling, impact measurement, and knowledge dissemination.
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Presenting a step-by-step process to translating multiple sources of marketing data into decision-guiding knowledge, this resource encompasses data preparatory steps, analytic file creation, exploratory analysis, segmentation, predictive modeling, impact measurement, and knowledge dissemination.
Read Less
Add this copy of Marketing Database Analytics to cart. $79.63, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2010 by Erudite Systems LLC.
Add this copy of Marketing Database Analytics to cart. $106.36, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2010 by Erudite Systems LLC.
Add this copy of Marketing Database Analytics to cart. $111.18, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2010 by Erudite Systems LLC.
