Marketing Films to Millennials and Baby Boomers: An Analysis of the Film Industry, Marketing, and Strategic Plan for Producing and Distributing Films to These Groups
Marketing Films to Millennials and Baby Boomers: An Analysis of the Film Industry, Marketing, and Strategic Plan for Producing and Distributing Films to These Groups
This provides a comprehensive guide to the film induhstry for filmmakers interested in producing and distributing independent films to these two targeted age groups -- Millennials and Baby Boomers -- who are about 50% of the audience for films. It includes a discussion of the characteristics of these groups, the structure of the industry, and recommendations for meeting the needs of these age groups now and over the next decade. It also includes a SWOT analysis for assessing the strengths and weaknesses of one's own company ...
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This provides a comprehensive guide to the film induhstry for filmmakers interested in producing and distributing independent films to these two targeted age groups -- Millennials and Baby Boomers -- who are about 50% of the audience for films. It includes a discussion of the characteristics of these groups, the structure of the industry, and recommendations for meeting the needs of these age groups now and over the next decade. It also includes a SWOT analysis for assessing the strengths and weaknesses of one's own company in marketing to these age groups that can help in raising funds and creating one's own strategic plan.
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Add this copy of Marketing Films to Millennials and Baby Boomers: an to cart. $46.39, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2012 by CreateSpace Independent Publis.
