Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications ...
Read More
Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers.
Read Less
Add this copy of Marketing Management: A Decision-Making Approach to cart. $91.93, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2018 by Willford Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Sewn binding. Cloth over boards. 223 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing Management: A Decision-Making Approach to cart. $92.86, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2018 by Willford Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 223 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing Management: A Decision-Making Approach to cart. $92.87, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2018 by Willford Press.