The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.
Read More
The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.
Read Less
Add this copy of Marketing Management: A Strategic, Decision-Making to cart. $39.00, new condition, Sold by Peak Books rated 4.0 out of 5 stars, ships from Cary, NC, UNITED STATES, published 2001 by McGraw-Hill Publishing Co..
