Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new ...
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Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.
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Add this copy of Marketing Management to cart. $5.47, fair condition, Sold by Goodwill of Greater Milwaukee rated 5.0 out of 5 stars, ships from Milwaukee, WI, UNITED STATES, published 2017 by Cengage Learning.
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Fair. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved dog eared or creased page s; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy.
Add this copy of Marketing Management to cart. $11.49, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2017 by Cengage Learning.
Add this copy of Marketing Management to cart. $13.74, good condition, Sold by Collegebooksdirect rated 5.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2017 by Cengage Learning.
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Very Good. Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service.
Add this copy of Marketing Management to cart. $14.47, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by Cengage Learning.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing Management to cart. $14.47, good condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES, published 2017 by Cengage Learning.
Add this copy of Marketing Management to cart. $27.09, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2014 by South Western Educational Publishing.
Add this copy of Marketing Management to cart. $30.25, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2015 by Cengage Learning.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9781285429953.
Add this copy of Marketing Management Case Book to cart. $30.38, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES.
Add this copy of Marketing Management to cart. $41.96, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2014 by South-Western College Pub.
