This book provides a thorough introduction to the theory and practice of marketing. The analysis of core theories, concepts and techniques is integrated with marketing in practice, through the inclusion of over seventy mini-cases and frequent references to everyday organizations. The cases are drawn from a wide variety of organizations, business sectors and international settings. The text is highly structured, user friendly, and includes learning objectives, chapter overviews, key concepts, summaries, research and ...
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This book provides a thorough introduction to the theory and practice of marketing. The analysis of core theories, concepts and techniques is integrated with marketing in practice, through the inclusion of over seventy mini-cases and frequent references to everyday organizations. The cases are drawn from a wide variety of organizations, business sectors and international settings. The text is highly structured, user friendly, and includes learning objectives, chapter overviews, key concepts, summaries, research and discussion questions and directed further reading.
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Add this copy of Marketing Management to cart. $19.94, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1996 by Thomson.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1050grams, ISBN: 9780412623509.
