Here is the most valuable information on the application of theoretical and practical marketing concepts to gerontological health care services. Marketing Management Issues in Ambulatory Health Care features a cross-section of chapters focusing on a wide variety of health care issues and the management of the marketing function in ambulatory health care markets. This helpful volume is comprised of empirical research-based articles which demonstrate the most effective strategies for researching and marketing health services ...
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Here is the most valuable information on the application of theoretical and practical marketing concepts to gerontological health care services. Marketing Management Issues in Ambulatory Health Care features a cross-section of chapters focusing on a wide variety of health care issues and the management of the marketing function in ambulatory health care markets. This helpful volume is comprised of empirical research-based articles which demonstrate the most effective strategies for researching and marketing health services for the aging. Important topics covered in this thought-provoking book include methods for measuring patient satisfaction and quality control of health care services, the assessment of demand for health care membership programs, how to estimate relevant markets for particular services, and other pertinent marketing management activities including some unique ideas never before treated in the literature of this field.
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Add this copy of Marketing Management Issues in Ambulatory Health Care to cart. $53.86, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1991 by CRC Press.
