Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go ...
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Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
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Add this copy of Marketing Management: Knowledge and Skills to cart. $88.50, new condition, Sold by Fastship Store - rated 4.0 out of 5 stars, ships from Apache Junction, AZ, UNITED STATES, published 2012 by McGraw Hill Higher Education.
Add this copy of Marketing Management: Knowledge and Skills, 10th to cart. $7.69, fair condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by McGraw-Hill/Irwin.
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Add this copy of Marketing Management: Knowledge and Skills, 10th to cart. $58.02, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2010 by McGraw-Hill/Irwin.
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Seller's Description:
Very Good Condition. The text has light highlighting, the cover is in very nice condition. Multiple copies available this title. Quantity Available: 2. Category: Business, Finance & Marketing; ISBN: 0073137634. ISBN/EAN: 9780073137636. Pictures of this item not already displayed here available upon request. Inventory No: 1560790726.
Add this copy of Marketing Management to cart. $20.01, fair condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2006 by McGraw-Hill/Irwin.
