The very best business isnt born out of hunches, macho tactical skirmishing or simply being busy, but is the product of careful calculation and understanding customers needs, wants and aspirations. Marketing Strategy Masterclass is a how to book of marketing strategy focused on doing what our customers want us to do, how they want it done.Included throughout are the wise words of a choice selection of historys masters, depicted on the books front cover.Aimed at professional marketing managers, business development managers ...
Read More
The very best business isnt born out of hunches, macho tactical skirmishing or simply being busy, but is the product of careful calculation and understanding customers needs, wants and aspirations. Marketing Strategy Masterclass is a how to book of marketing strategy focused on doing what our customers want us to do, how they want it done.Included throughout are the wise words of a choice selection of historys masters, depicted on the books front cover.Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann.ABOUT THE AUTHORPaul Fifield has been extensively involved in strategic marketing training and education since 1980.His professional assignments have ranged from marketing strategy development for some of the UKs largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities.Paul is also Visiting Professor of Marketing at the University of Southampton and at the Coll des Ingeurs in Paris.
Read Less
Add this copy of Marketing Strategy Masterclass to cart. $14.32, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2008 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Marketing Strategy Masterclass: the 100 Questions You to cart. $32.01, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2008 by Elsevier/Butterworth Heinemann.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1550grams, ISBN: 9780750686310.
Add this copy of Marketing Strategy Masterclass to cart. $56.16, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2008 by Elsevier.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1650grams, ISBN: 9780750686310.
