'For the student at undergraduate and postgraduate level, this book must become the standard reference to rival or replace Kotler, not least because it avoids any American bias and is a great deal less expensive.' International Journal of Advertising Selected for the Good Book Guide for Business.
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'For the student at undergraduate and postgraduate level, this book must become the standard reference to rival or replace Kotler, not least because it avoids any American bias and is a great deal less expensive.' International Journal of Advertising Selected for the Good Book Guide for Business.
Read Less
Add this copy of Marketing Theory and Practice to cart. $20.00, like new condition, Sold by Rain Dog Books rated 1.0 out of 5 stars, ships from Bloomington, IL, UNITED STATES, published 1976 by MacMillan.
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Seller's Description:
Fine in Fine Dust Jacket. 8vo. 192 pp. Macmillan studies in marketing management. We specialize in fine books in collectible condition. Orders are professionally packaged and shipped promptly. W10.
