Messages such as ads, speeches, news stories, school curricula, or even remarks made in a conversation, have distinct properties or effects. The study of these effects and their reporting as generalized claims is a primary task of communication research. In this fascinating and controversial new work, Sally Jackson critiques the methodology behind such claims and lays the groundwork for a methodological alternative. Central to this is the notion that methodology must be tailored to the special characteristics of a field's ...
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Messages such as ads, speeches, news stories, school curricula, or even remarks made in a conversation, have distinct properties or effects. The study of these effects and their reporting as generalized claims is a primary task of communication research. In this fascinating and controversial new work, Sally Jackson critiques the methodology behind such claims and lays the groundwork for a methodological alternative. Central to this is the notion that methodology must be tailored to the special characteristics of a field's objects of study. To shape the methodology, she argues, it is necessary to examine the kinds of claims the researcher wishes to make and the threats to validity that affect such claims.
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Add this copy of Message Effects Research: Principles of Design and to cart. $23.94, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1992 by The Guilford Press.
Add this copy of Message Effects Research: Principles of Design and to cart. $25.00, good condition, Sold by Row by Row Bookshop rated 5.0 out of 5 stars, ships from Sugar Grove, NC, UNITED STATES, published 1992 by The Guilford Press.
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Seller's Description:
Good. No Dust Jacket. An ex-library copy in blue hard covers, with the usual ex-libris markings. The binding is sound, the text is clean/unmarked, and there is little cover wear. No dust jacket.
Add this copy of Message Effects Research: Principles of Design and to cart. $72.63, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1992 by The Guilford Press.
