Sales letters are a powerful marketing tool. Yet many top sales people can't write good ones. What does it take to make their powers of persuasion come alive on paper or in e-mails? Award-winning copywriter and lecturer Courtney Ferguson has the answers in this lively new book. With over 40 real-life examples - including many "before" and "after" versions - you'll learn how to make your sales letters razor sharp. You'll also learn how to build a copy platform, build rapport with prospects, and get rid of writer's block. ...
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Sales letters are a powerful marketing tool. Yet many top sales people can't write good ones. What does it take to make their powers of persuasion come alive on paper or in e-mails? Award-winning copywriter and lecturer Courtney Ferguson has the answers in this lively new book. With over 40 real-life examples - including many "before" and "after" versions - you'll learn how to make your sales letters razor sharp. You'll also learn how to build a copy platform, build rapport with prospects, and get rid of writer's block. Other chapters cover how to apply for a job and how to write and reply to letters of complaint. With a special chapter on e-mail etiquette and a foreword by Direct Marketing Expert Drayton Bird, "Open For Business: How to Write Letters That get Results" can make you a convincing, more confident writer.
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Add this copy of Open for Business! How to Write Letters That Get to cart. $57.74, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by Mcgraw-Hill Publishing Co.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780077097691.
