Humans are unique among all other species in having one cognitive attribute-the ability, almost without conscious effort, to engage in blending. As Turner explains, it is our powerful ability to blend two ideas into a new idea that is entirely new. This is the first book that brings the theory of blending to a wide audience and shows how blending is at the heart of the origin of ideas.
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Humans are unique among all other species in having one cognitive attribute-the ability, almost without conscious effort, to engage in blending. As Turner explains, it is our powerful ability to blend two ideas into a new idea that is entirely new. This is the first book that brings the theory of blending to a wide audience and shows how blending is at the heart of the origin of ideas.
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