"Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overarching framework rooted in the concept of personalization and its antecedents, Nisar identifies new forms of relationships, both economic and social, among firms and customers"--
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"Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overarching framework rooted in the concept of personalization and its antecedents, Nisar identifies new forms of relationships, both economic and social, among firms and customers"--
Read Less
Add this copy of Personalization and Digital Social Markets: Disrupting to cart. $100.00, like new condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2025 by Bloomsbury Academic.
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