In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build ...
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In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
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Add this copy of Play Bigger: How Rebels and Innovators Create New to cart. $26.47, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2016 by Piatkus Books.
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New. The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time. Num Pages: 272 pages. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 155 x 234 x 22. Weight in Grams: 360. 2016. Paperback.....We ship daily from our Bookshop.
Add this copy of Play Bigger: How Rebels and Innovators Create New to cart. $31.13, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2016 by Piatkus Books.
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Add this copy of Play Bigger to cart. $76.50, new condition, Sold by BetterBookDeals rated 3.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2016 by Piatkus Books.
