Finally: a real-life, practical industry guide on content strategy and marketing. For the first time in the industry, Practical Content Strategy & Marketing lays out the "hows" of content marketing and strategy, step-by-step. Each section has written exercises built to solidify what you're reading and learning-you'll be able to fill these out with a pen. Don't be afraid to mark up this book! Why is this book different? You're not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite ...
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Finally: a real-life, practical industry guide on content strategy and marketing. For the first time in the industry, Practical Content Strategy & Marketing lays out the "hows" of content marketing and strategy, step-by-step. Each section has written exercises built to solidify what you're reading and learning-you'll be able to fill these out with a pen. Don't be afraid to mark up this book! Why is this book different? You're not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite the opposite. The author, Julia McCoy, won her way to the top (awarded as the top 33 rd content marketer in 2016) the hard-knocks way. She dropped out of college and built a content agency, Express Writers, on nothing but $75 and the tenacity to go and follow her dream and see it through. Five years later, Julia's business has served over 5,000 clients and employs over 40 team members, and her content consistently ranks at the top of Google and among the highest-shared for guest publications. Julia has fully relied on her practical, hands-on content marketing approach that has ended up bringing her 99% of the clients her agency currently works with. With Julia as your guide, learn the principles behind six key cores of content marketing: Module 1: Core Foundations of an ROI-Based Content Strategy Module 2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines Module 3: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports Module 4: How to Build Content Cores (Your Content House) for an Authority Presence Online Module 5: Practical Content Creation (Your Site & Guest Blogging) Module 6: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar & Maintenance
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Add this copy of Practical Content Strategy & Marketing: the Content to cart. $6.96, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2017 by CreateSpace Independent Publishing Platform.
Add this copy of Practical Content Strategy & Marketing: the Content to cart. $9.98, good condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2017 by Julia McCoy.
Add this copy of Practical Content Strategy & Marketing: the Content to cart. $12.54, very good condition, Sold by Goodwill of Colorado rated 5.0 out of 5 stars, ships from COLORADO SPRINGS, CO, UNITED STATES, published 2017 by Julia McCoy.
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Very good. This item shows limited signs of wear overall with minor scuffs or cosmetic blemishes. No curled corners, bent covers or damage to dust jackets. No highlighting/ writing in pages. Digital codes may not be included and have not been tested to be redeemable and/or active. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
Add this copy of Practical Content Strategy & Marketing: the Content to cart. $12.54, good condition, Sold by Goodwill of Colorado rated 5.0 out of 5 stars, ships from COLORADO SPRINGS, CO, UNITED STATES, published 2017 by Julia McCoy.
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Seller's Description:
This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
Add this copy of Practical Content Strategy & Marketing: the Content to cart. $13.49, very good condition, Sold by HPB-Ruby rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by CreateSpace Independent Publishi.
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Add this copy of Practical Content Strategy & Marketing: the Conte to cart. $17.99, very good condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2017 by Julia McCoy.
Add this copy of Practical Content Strategy & Marketing: the Content to cart. $27.00, like new condition, Sold by Library Market rated 5.0 out of 5 stars, ships from Waynesville, OH, UNITED STATES, published 2017 by CreateSpace Independent Publishing Platform.
Add this copy of Practical Content Strategy & Marketing: the Content to cart. $37.46, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2017 by CreateSpace Independent Publis.
Add this copy of Practical Content Strategy & Marketing: the Content to cart. $61.47, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2017 by CreateSpace Independent Publis.
Add this copy of Practical Content Strategy & Marketing: the Content to cart. $66.33, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2017 by CreateSpace Independent Publis.
