Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, ...
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Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.
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Add this copy of Practical Web Analytics for User Experience: How to cart. $6.09, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by Morgan Kaufmann Publishers.
Add this copy of Practical Web Analytics for User Experience: How to cart. $6.09, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2013 by Morgan Kaufmann Publishers.
Add this copy of Practical Web Analytics for User Experience: How to cart. $6.09, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2013 by Morgan Kaufmann Publishers.
Add this copy of Practical Web Analytics for User Experience: How to cart. $6.11, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by Morgan Kaufmann.
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Add this copy of Practical Web Analytics for User Experience: How to cart. $7.22, very good condition, Sold by Books Liquidation rated 4.0 out of 5 stars, ships from Sacramento, CA, UNITED STATES, published 2013 by Morgan Kaufmann Publishers.
Add this copy of Practical Web Analytics for User Experience: How to cart. $34.71, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2013 by Morgan Kaufmann.
