Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don't deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn't. Predictable Magic presents a complete design ...
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Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don't deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn't. Predictable Magic presents a complete design process for making the "magic" happen -- over and over again . Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work - in case studies from some of the world's top companies, including Sprint, Medtronic, Amana, and Hyundai. You'll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely "beautiful"), to build products that powerfully connect with people... touch them... move them... time and again.
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Add this copy of Predictable Magic: Unleash the Power of Design Strategy to cart. $2.67, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2010 by Wharton School Publishing.
Add this copy of Predictable Magic: Unleash the Power of Design Strategy to cart. $3.03, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Wharton School Publishing.
Add this copy of Predictable Magic: Unleash the Power of Design Strategy to cart. $4.01, very good condition, Sold by Housing Works Online Bookstore rated 5.0 out of 5 stars, ships from New York, NY, UNITED STATES, published 2010 by Wharton School Publishing.
Add this copy of Predictable Magic: Unleash the Power of Design Strategy to cart. $19.99, like new condition, Sold by Georgia Book Company rated 5.0 out of 5 stars, ships from Chickamauga, GA, UNITED STATES, published 2010 by FT Press.
Add this copy of Predictable Magic: Unleash the Power of Design Strategy to cart. $23.76, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2010 by Pearson FT Press.
Add this copy of Predictable Magic: Unleash the Power of Design Strategy to cart. $29.41, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2010 by Wharton School Publishing.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 9780137023486.
Add this copy of Predictable Magic: Unleash the Power of Design Strategy to cart. $43.52, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2010 by Wharton School Publishing.
