For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help ...
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For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLabTM Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
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Add this copy of Principles of Marketing to cart. $11.21, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2017 by Pearson.
Add this copy of Principles of Marketing to cart. $11.52, good condition, Sold by oblivion books rated 4.0 out of 5 stars, ships from seattle, WA, UNITED STATES, published 2017 by Pearson.
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Hardcover. Some pencil and pen underlining to text. Fore-edge corners of cover bumped. A good and useful reading copy. Oversized. Clean text--NO writing, NO highlighting to text. PLEASE NOTE: Domestic US media (standard) US orders ONLY. NO international orders.
Add this copy of Principles of Marketing to cart. $12.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by Pearson.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Principles of Marketing to cart. $12.49, good condition, Sold by BOOKS2GO rated 4.0 out of 5 stars, ships from COLUMBIA, SC, UNITED STATES, published 2017 by Pearson.
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Good. May contain some writing/highlighting. Cover shows wear from normal use. Supplemental materials such as CDs or access codes are not included unless otherwise noted.
Add this copy of Principles of Marketing to cart. $14.10, good condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES, published 2017 by Pearson.
Add this copy of Principles of Marketing to cart. $14.84, very good condition, Sold by Academic Book Solutions rated 5.0 out of 5 stars, ships from Medford, NY, UNITED STATES, published 2017 by Pearson.
Add this copy of Principles of Marketing to cart. $14.88, fair condition, Sold by BayStateBooks rated 4.0 out of 5 stars, ships from North Smithfield, RI, UNITED STATES, published 2017 by Pearson.
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Fair. The book is complete and readable with all pages and cover intact. Dust jacket shrink wrap or boxed set case may be missing. Pages may have light notes highlighting or minor water exposure but nothing that affects readability. May be an ex-library copy and could include library markings or stickers.
Add this copy of Principles of Marketing to cart. $17.87, good condition, Sold by Project HOME rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2005 by Prentice-Hall.
Add this copy of Principles of Marketing to cart. $18.39, good condition, Sold by Red's Corner rated 5.0 out of 5 stars, ships from Tucker, GA, UNITED STATES, published 2017 by Pearson.
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Good. All orders ship by next business day! This is a used hardcover book. Has markings on pages. Pages have moderate wear. Dust jacket (if applicable) is not included. The cover/boards have moderate wear. Spine has been opened/creased. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!
Add this copy of Principles of Marketing to cart. $18.39, fair condition, Sold by Red's Corner rated 5.0 out of 5 stars, ships from Tucker, GA, UNITED STATES, published 2017 by Pearson.
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Seller's Description:
Fair. All orders ship by next business day! This is a used hardcover book. Has water damage-but remains fully readable. Dust jacket (if applicable) is not included. This hardcover book has moderate wear on cover and pages. Book has markings on pages. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!
