Research in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the marketplace. This volume delves into the psychological and sociological factors that influence purchasing behavior, exploring topics such as price perception, the role of advertising, and the impact of social influence on buying patterns. Monroe combines decades of research with real-world applications, providing actionable insights for marketing professionals and scholars alike. This book is more than a ...
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Research in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the marketplace. This volume delves into the psychological and sociological factors that influence purchasing behavior, exploring topics such as price perception, the role of advertising, and the impact of social influence on buying patterns. Monroe combines decades of research with real-world applications, providing actionable insights for marketing professionals and scholars alike. This book is more than a study of consumer behavior-it's a roadmap for understanding the intricate dynamics of how and why people buy. Each chapter unveils groundbreaking findings, supported by case studies and empirical data, making it an indispensable resource for those aiming to master the art of consumer engagement. Whether you're a marketer, academic, or student, Research in Consumer Behavior equips you with the knowledge to anticipate consumer needs, adapt strategies, and foster meaningful customer relationships in today's competitive market.
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Add this copy of Research in Consumer Behavior (Legend in Marketing) to cart. $61.14, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2024 by Vibrant Publishers.
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Add this copy of Research in Consumer Behavior (Legend in Marketing) to cart. $89.64, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2024 by Vibrant Publishers.
Add this copy of Research in Consumer Behavior (Legend in Marketing) to cart. $94.46, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2024 by Vibrant Publishers.
Add this copy of Research in Consumer Behavior (Legend in Marketing) to cart. $108.47, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2024 by Vibrant Publishers.
Add this copy of Research in Consumer Behavior to cart. $112.75, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2024 by Vibrant Publishers.
Add this copy of Research in Consumer Behavior (Legend in Marketing) to cart. $128.46, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2024 by Vibrant Publishers.
Add this copy of Research in Consumer Behavior to cart. $134.17, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2024 by Vibrant Publishers.
