For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
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For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Read Less
Add this copy of Rethinking Marketing: The Entrepreneurial Imperative to cart. $114.06, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2008 by Pearson.
