Add this copy of Rowntree and the Marketing Revolution, 1862-1969 to cart. $28.00, like new condition, Sold by Atticus Books rated 2.0 out of 5 stars, ships from Toronto, ON, CANADA, published 1995 by Cambridge University Press.
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Seller's Description:
As New in As New jacket. Still in the shrink wrapping. An extremely heavy volume that will require additional postage for destinations outside of the USA.
Add this copy of Rowntree and the Marketing Revolution, 1862-1969 to cart. $35.53, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2007 by Cambridge University Press.
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Seller's Description:
Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of Rowntree and the Marketing Revolution, 1862 1969 to cart. $45.62, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2007 by Cambridge University Press.
Add this copy of Rowntree and the Marketing Revolution, 1862? 1969 to cart. $49.42, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2007 by Cambridge University Press.
Add this copy of Rowntree and the Marketing Revolution, 1862 1969 to cart. $113.97, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1995 by Cambridge University Press CUP.
Add this copy of Rowntree and the Marketing Revolution, 1862-1969 to cart. $145.00, very good condition, Sold by Expatriate Bookshop rated 5.0 out of 5 stars, ships from Svendborg, DENMARK, published 1995 by Cambridge University Press.
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Seller's Description:
Textual illustrations. Minor rubbing. In a torn & rubbed dustwrapper. VG., dustwrapper. 24x15cm, xix, 737 pp. Contents: Marketing and Competitors: Introduction: Rowntree and marketing: Marketing history and competitive rivalry; Following the Market Leader, 1862-1930: The partnership, 1862-1897; Product development: the practice of ' trial and error', 1897-1930; Marketing and sales: a company of tradition, 1 897-1914; Marketing and sales: the war economy, 1914-1921; Marketing and sales: the failed initiatives, 1921-1930; Reorganisation and Systematic Marketing, 1897-1939: Management and organisation, 1897-1930; Labour, industrial welfare and scientific management, 1897-1930; A strategic change of course, 1931-1939; Controls, Mass Consumption and Marketing, 1939-1969; War and rationing, 1939-1952; Industrial relations and management, 1 952-1969; Rapid growth, 1952-1966; Markets and the merger strategy, 1956-1 9 69; Growth of a Multinational, 1897-1969: Multinationals, exports and raw materials, 1897-1969; Canada and the United States, 1920-1969; South Africa, Australia and Europe, 1925-1969 [" Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer..., ."-Publisher's description].
Add this copy of Rowntree and the Marketing Revolution, 1862 1969 to cart. $150.15, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 1995 by Cambridge University Press.
Add this copy of Rowntree and the Marketing Revolution, 1862 1969 to cart. $159.70, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1995 by Cambridge University Press.
Add this copy of Rowntree and the Marketing Revolution, 1862 1969 to cart. $191.91, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 1995 by Cambridge University Press.
