This book presents complex concepts in a way that helps students to understand the logic underlying the creation, use, and evaluation of measurement instruments and to develop a more intuitive feel for how scales work. Robert DeVellis demystifies measurement by relating it to familiar experiences and by emphasizing a conceptual rather than a strictly mathematical understanding. Students attention is drawn to important concepts that are foundational for subsequent topics, with opportunities provided to test understanding ...
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This book presents complex concepts in a way that helps students to understand the logic underlying the creation, use, and evaluation of measurement instruments and to develop a more intuitive feel for how scales work. Robert DeVellis demystifies measurement by relating it to familiar experiences and by emphasizing a conceptual rather than a strictly mathematical understanding. Students attention is drawn to important concepts that are foundational for subsequent topics, with opportunities provided to test understanding through chapter summaries and exercises.
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Add this copy of Scale Development: Theory and Applications to cart. $12.00, new condition, Sold by prolibris rated 4.0 out of 5 stars, ships from athens, GA, UNITED STATES, published 2011 by Sage Publications, Inc.
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