Discusses the intricacies of segmentation and positioning techniques and shows the ways these techniques can be interpreted and used in the real world. This book covers measuring scales, cluster analysis, conjoint analysis, multivariate analysis, Chaid, and classification and regression trees.
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Discusses the intricacies of segmentation and positioning techniques and shows the ways these techniques can be interpreted and used in the real world. This book covers measuring scales, cluster analysis, conjoint analysis, multivariate analysis, Chaid, and classification and regression trees.
Read Less
Add this copy of Segmentation & Positioning for Strategic Marketing to cart. $47.49, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1996 by South-Western Educational Pub.
Add this copy of Segmentation & Positioning for Strategic Marketing to cart. $68.72, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1996 by South-Western Educational Pub.
Add this copy of Segmentation & Positioning for Strategic Marketing to cart. $77.68, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1996 by South-Western Educational Pub.
