The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market ...
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The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book's unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.
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Add this copy of Sensory and Consumer Research in Food Product Design to cart. $23.21, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by Wiley-Blackwell.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Sensory and Consumer Research in Food Product Design to cart. $25.00, good condition, Sold by Bulrushed Books rated 5.0 out of 5 stars, ships from Moscow, ID, UNITED STATES, published 2006 by Blackwell Publishing Professional.
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Good. Good or better condition. Pages have scattered marks and notes, but completely legible, binding is good. Covers mostly clean, minor scuffing or stickers. Solid reading copies.
Add this copy of Sensory and Consumer Research in Food Product Design to cart. $47.40, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by Wiley–Blackwell.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1000grams, ISBN: 9780813816326.
Add this copy of Sensory and Consumer Research in Food Product Design to cart. $63.56, very good condition, Sold by Devils In The Detail Ltd rated 5.0 out of 5 stars, ships from Oxford, OXFORDSHIRE, UNITED KINGDOM, published 2006 by Blackwell Publishing Professional.
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Very Good. CONDITION-VERY GOOD light wear and scuff marks to boards, slight dents to edges. Pages in nice condition, shipped from the UK. Sewn binding. Paper over boards. 358 p. Contains: Illustrations, black & white. Institute of Food Technologists.
Add this copy of Sensory and Consumer Research in Food Product Design to cart. $123.45, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2006 by Wiley-Blackwell.
Add this copy of Sensory and Consumer Research in Food Product Design to cart. $141.07, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by Wiley-Blackwell.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Sensory and Consumer Research in Food Product Design to cart. $168.23, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2006 by Wiley-Blackwell.
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Fine. Sewn binding. Cloth over boards. 448 p. Contains: Illustrations. Institute of Food Technologists. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
