Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7 th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today s most pressing social problems including the COVID-19 ...
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Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7 th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today s most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
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Add this copy of Social Marketing: Behavior Change for Good to cart. $60.89, good condition, Sold by west.street.books rated 5.0 out of 5 stars, ships from Clarksville, TN, UNITED STATES, published 2023 by SAGE Publications, Inc.
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Add this copy of Social Marketing: Behavior Change for Good to cart. $64.99, fair condition, Sold by smcbooks rated 5.0 out of 5 stars, ships from Live Oak, FL, UNITED STATES, published 2023 by Sage Publications, Inc.
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Add this copy of Social Marketing: Behavior Change for Good to cart. $97.35, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2023 by Sage Publications, Inc.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Social Marketing: Behavior Change for Good to cart. $117.49, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2023 by SAGE Publications, Inc.
