Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going." This book incorporates many of the ...
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Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going." This book incorporates many of the presentations made at the "Role of Advertising in Social Marketing" Conference sponsored by the Society for Consumer Psychology. Professionals from academia, government, and non-government organizations address a highly diverse and interesting set of societal concerns ranging from organ donation to violence in sports, from efforts to promote safe sex and family planning to better understand cigarette smokers and their perceptions. Are marketing's "four Ps"--product, price, place, and promotion--enough to help solve these problems, or does social marketing at the end of the 1990s need to call on other Ps, such as political persuasion? This volume thoughtfully addresses theoretical and empirical issues challenging academics and practitioners alike to find out how to borrow the best of marketing for application in social marketing.
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Add this copy of Social Marketing: Theoretical and Practical to cart. $59.95, very good condition, Sold by Great Pacific Books rated 5.0 out of 5 stars, ships from Ventura, CA, UNITED STATES, published 1997 by Lawrence Erlbaum Assoc Inc.
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Some b/w Illustrations. Very Good. No Dust Jacket. Social Issues / Sociology / Society Studies. 456 pages, indexed. Top of pages when book is closed slight dusty. Laid in is the original invoice for the book. Hardback: hard cover edition, no dust cover jacket, in good clean condition, a typical used book with some slight wear to edges and spine. Firmly readable. As to be expected with used books, there may be some minor bumping, creases, and/or scuffs. Overall a great copy. We appreciate your consideration of one of our books, art prints or novelty items. We strive to offer fast, courteous and professional service to all our patrons. Reading is one of life's great pleasures. Please inquire for further details, our items arrive shrink wrapped and well packed. Thank you for viewing stopping by.
Add this copy of Social Marketing: Theoretical and Practical to cart. $70.43, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2015 by Psychology Press Ltd.
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Add this copy of Social Marketing: Theoretical and Practical to cart. $70.44, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2015 by Psychology Press Ltd.
Add this copy of Social Marketing: Theoretical and Practical to cart. $80.79, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1997 by Psychology Press.
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Add this copy of Social Marketing: Theoretical and Practical to cart. $114.43, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2015 by Psychology Press.
