Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book ...
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Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing--relationship marketing and social marketing in particular.
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Add this copy of Strategic Marketing in Library and Information Science to cart. $60.44, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2003 by Routledge.
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Add this copy of Strategic Marketing in Library and Information Science to cart. $73.48, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2003 by Taylor & Francis Group.
Add this copy of Strategic Marketing in Library and Information Science to cart. $78.86, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2003 by Routledge.
Add this copy of Strategic Marketing in Library and Information Science to cart. $86.99, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2003 by Routledge.
Add this copy of Strategic Marketing in Library and Information Science to cart. $114.38, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2003 by Routledge.
