This guide focuses on the skills and techniques required by the product manager. It offers a practical approach to the product management system, covering such key tasks as product strategy, planning, the development of products, marketing, profitability and branding. Detailed examples and checklists used throughout the text aim to guide those managers new to marketing.
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This guide focuses on the skills and techniques required by the product manager. It offers a practical approach to the product management system, covering such key tasks as product strategy, planning, the development of products, marketing, profitability and branding. Detailed examples and checklists used throughout the text aim to guide those managers new to marketing.
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Add this copy of Successful Product Management (Marketing in Action to cart. $26.31, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Kogan Page.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780749427023.
Add this copy of Successful Product Management to cart. $4.48, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1998 by Kogan Page.
Add this copy of Successful Product Management (Sales & Marketing Series to cart. $5.75, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1998 by Kogan Page.
Add this copy of Successful Product Management (Sales & Marketing Series to cart. $12.25, new condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 1998 by Kogan Page.
Add this copy of Successful Product Management to cart. $19.90, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Kogan Page.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780749427023.
Add this copy of Successful Product Management to cart. $19.94, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Kogan Page.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780749427023.
Add this copy of Successful Product Management (Sales & Marketing Series to cart. $33.48, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1998 by Kogan Page.
Add this copy of Successful Product Management (Sales & Marketing Series to cart. $47.99, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1998 by Kogan Page.