A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $2.46, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Prentice Hall.
Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $2.46, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1998 by Prentice Hall.
Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $2.46, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1998 by Prentice Hall.
Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $2.46, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Prentice Hall.
Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $2.46, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1998 by Prentice Hall.
Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $2.46, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1998 by Prentice Hall.
Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $2.46, fair condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1998 by Prentice Hall.
Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $2.46, good condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 1998 by Prentice Hall.
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Seller's Description:
Good. There is handwriting, stickers or numbers inside the front cover Corners are bent. Cover/Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $2.46, fair condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 1998 by Prentice Hall.
Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $3.08, fair condition, Sold by Goodwill Industries rated 4.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 1998 by Prentice Hall.
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Seller's Description:
Fair. Purchasing this item from Goodwill provides vocational opportunities for individuals with barriers to employment. Reading Copy. May have damage to cover, notes, underlining, highlighting, but all text legible.
