This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1921 Excerpt: ... of such products as machinery should be accurate, because they go to a technical audience. On the other band, in a popular advertisement of a tractor the imagination may be allowed a little Fio. 5.--This Packer's soap advertisement commands attention because of its human interest. The scene is a familiar one and ...
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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1921 Excerpt: ... of such products as machinery should be accurate, because they go to a technical audience. On the other band, in a popular advertisement of a tractor the imagination may be allowed a little Fio. 5.--This Packer's soap advertisement commands attention because of its human interest. The scene is a familiar one and arouses reminiscences. It is not easy to get such scenes, but they can be posed. The setting of this advertisement is excellent. The rule at the bottom is just enough to hold the entire composition together. play and perhaps the field being plowed may be shown more ideally than it actually is in practice. It is usually best, to give the artist a rough idea of what is wanted but he should have liberty to develop the picture in accordance with his own ideas of effectiveness. In manv "The Eight With Eighty Less Parts"' APPERSON Dynamic America demands results. Apperscm produces them Fio. 6.--This Apperson advertisement is of the classical type and is very. high-grade. The illustration is a drawing but looks as if it might be sketched over a silver print, so true is it to life. The object of the Niagara background is, of course, to suggest power. cases he can work out improvements on the original suggestion. If any photographs or other views are available that will be of assistance to him, he should have these. He should always, of course, know the size of the finished illustration, the medium in which it is to be used, whether a line drawing, a crayon drawing, or a wash drawing is needed, etc. IM IM lf J4 How to Select Your Corset DECIDE first that your figure is individual--that you need a corset designed for you. Then look at the 9 Ideal Figure Types and choose yours. Next, come to us and let us show you the many Goisards we ha...
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Add this copy of The Advertising Handbook; a Reference Work Covering the to cart. $29.16, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Legare Street Press.
Add this copy of The Advertising Handbook; a Reference Work Covering the to cart. $38.60, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Legare Street Press.
Add this copy of The Advertising Handbook; a Reference Work Covering the to cart. $44.87, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2022 by Legare Street Press.
Add this copy of The Advertising Handbook; a Reference Work Covering the to cart. $55.36, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2022 by Legare Street Press.
