This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as "This is your brain on drugs" and "A mind is a terrible thing to waste."
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This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as "This is your brain on drugs" and "A mind is a terrible thing to waste."
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Add this copy of The Art of Cause Marketing: How to Use Advertising to to cart. $2.74, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2000 by NTC Business Books.
Add this copy of The Art of Cause Marketing: How to Use Advertising to to cart. $2.75, very good condition, Sold by Open Books Ltd rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2000 by Ntc Pub Group.
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Very good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of The Art of Cause Marketing: How to Use Advertising to to cart. $21.50, very good condition, Sold by DeesBooks rated 5.0 out of 5 stars, ships from McClelland, IA, UNITED STATES, published 2000 by NTC Business Books.
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Very good in very good dust jacket. Near fine book with a very good DJ. DJ shows minor corner & edge wear & some scuffing/smudge wear and has a small indentation on the back bottom corner. Pages are clean & tight with minor corner & edge wear.
Add this copy of The Art of Cause Marketing: How to Use Advertising to to cart. $27.34, very good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2001 by McGraw-Hill Contemporary.
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Very good. Ex-Library Copy **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Add this copy of The Art of Cause Marketing: How to Use Advertising to to cart. $30.85, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by NTC Business Books.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9780658001222.
Add this copy of The Art of Cause Marketing: How to Use Advertising to to cart. $32.54, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2000 by Ntc Pub Group.
Add this copy of The Art of Cause Marketing: How to Use Advertising to to cart. $52.42, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2000 by Ntc Pub Group.
Add this copy of The Art of Cause Marketing: How to Use Advertising to to cart. $77.15, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2000 by Ntc Pub Group.
Add this copy of The Art of Cause Marketing: How to Use Advertising to to cart. $165.11, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2000 by Ntc Pub Group.
