A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.
Read More
A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.
Read Less
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $1.40, good condition, Sold by Goodwill of Greater Milwaukee rated 5.0 out of 5 stars, ships from Milwaukee, WI, UNITED STATES, published 2005 by New Riders.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere and any CD or DVD expected with the book is included. Book is not a former library copy.
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $2.21, good condition, Sold by Dream Books Co. rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2005 by New Riders.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing but the text remains fully legible. Dust jacket may be missing and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $3.84, fair condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2005 by New Riders.
Add this copy of Brand Gap: Revised Edition (Rev) to cart. $5.00, good condition, Sold by Bartleby's Vermont rated 5.0 out of 5 stars, ships from Wilmington, VT, UNITED STATES, published 2005 by New Riders Publishing.
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by New Riders.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $6.00, good condition, Sold by Book Alley rated 4.0 out of 5 stars, ships from Pasadena, CA, UNITED STATES, published 2005 by New Riders.
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $7.55, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2005 by New Riders.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.
Add this copy of The Brand Gap: How to Bridge the Distance Between to cart. $8.00, good condition, Sold by Sharehouse Goods rated 4.0 out of 5 stars, ships from Colgate, WI, UNITED STATES, published 2005 by New Riders Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. This book has been examined carefully and the cover shows some wear. There may be light highlighting or writing with small bends or creases. paperbackUsed-Good2005.
Add this copy of The Brand Gap to cart. $15.03, very good condition, Sold by citywbooks rated 5.0 out of 5 stars, ships from Salt Lake City, UT, UNITED STATES, published 2005 by New Riders.
