Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-we could impact what they do. But that isn't true at all. Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore, and tracking past behavior doesn't tell us what will work now. Valuegraphics change everything. By focusing on deep values rather than surface habits ...
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Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-we could impact what they do. But that isn't true at all. Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore, and tracking past behavior doesn't tell us what will work now. Valuegraphics change everything. By focusing on deep values rather than surface habits or traits, valuegraphics uncover what drives and unites us. Based on decades of behavioral science research, adding valuegraphics to your insights can improve your marketing effectiveness by a factor of eight or more. Learn how to find the valuegraphics of your target audience and create powerful values-driven strategies that excite and engage them. Discover why demographic profiles are dangerously inaccurate, and walk step-by-step through the process of becoming a values-driven organization. In a DIY format that's quick and easy to use, The Death of Demographics will show you what global B2B and B2C brands have already discovered: that the secret to engaging your target audience is to know what they value. Because what we value determines what we do.
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Add this copy of The Death of Demographics: Valuegraphic Marketing for a to cart. $2.95, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2022 by Lioncrest Publishing.
Add this copy of The Death of Demographics: Valuegraphic Marketing for a to cart. $6.95, good condition, Sold by Big River Books rated 5.0 out of 5 stars, ships from Powder Springs, GA, UNITED STATES, published 2022 by Lioncrest Publishing.
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This book is in good condition. The cover has minor creases or bends. The binding is tight and pages are intact. Some pages may have writing or highlighting.
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Fine. Trade paperback (US). Glued binding. 376 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Death of Demographics: Valuegraphic Marketing for a to cart. $13.21, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2022 by Lioncrest Publishing.
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New. Trade paperback (US). Glued binding. 376 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Death of Demographics: Valuegraphic Marketing for a to cart. $13.22, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2022 by Lioncrest Publishing.
