This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting ...
Read More
This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them.
Read Less
Add this copy of The Discourse of Advertising (Interface) to cart. $5.61, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by Routledge.
Add this copy of The Discourse of Advertising (Interface) to cart. $5.63, good condition, Sold by Open Books Ltd rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2001 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of The Discourse of Advertising to cart. $11.85, like new condition, Sold by 2VBooks rated 5.0 out of 5 stars, ships from Derwood, MD, UNITED STATES, published 1992 by Routledge.
Add this copy of The Discourse of Advertising to cart. $18.90, very good condition, Sold by MYBOOKSNME rated 1.0 out of 5 stars, ships from MIAMI GARDENS, FL, UNITED STATES, published 2001 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good in very good dust jacket. Trade paperback (US). Glued binding. 272 p. Contains: Illustrations. Interface. Audience: General/trade. BOX 91312. Soft Cover (Media mail takes 7-14 days); Special Note: ( ) CDs is (not included): This Paper back cover Used book has( no) stem bidding, front/back and pages wrinkle, creases, and (no) ripped pages) This book has Approximate(0)pages contains Highlight, Answered most of Questions, Notes, Names, Marker s Marks, or Under-lines. (Most of old Ex library s used Book may contains marker s marks, Tape residue, Names on the stem binding or erased, library s logo and Jacket cover cutting Important Note We sold All items bases on value. I check each pages base on my visual aspect. Email: If you are not at most 65% satisfied with this item, do not keep it return the item. You must return it within 7 days for full refund.
Add this copy of The Discourse of Advertising to cart. $19.90, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1992 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780415041713.
Add this copy of The Discourse of Advertising (Interface) to cart. $21.85, very good condition, Sold by Reuseabook rated 5.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1992 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of The Discourse of Advertising (Interface) to cart. $34.85, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2001 by Routledge.
Add this copy of The Discourse of Advertising to cart. $35.34, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1992 by Routledge.
