In a radical departure from traditional thinking, Alan Rugman proclaims globalization a myth. The reality, he says, is that business is almost entirely regional, with multinational firms aggressively competing in the triad of North America, Europe and East Asia. Rugman analyzes what this really means for companies and explains how they can develop successful regional/local strategies.
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In a radical departure from traditional thinking, Alan Rugman proclaims globalization a myth. The reality, he says, is that business is almost entirely regional, with multinational firms aggressively competing in the triad of North America, Europe and East Asia. Rugman analyzes what this really means for companies and explains how they can develop successful regional/local strategies.
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Add this copy of The End of Globalization: Why Global Strategy is a Myth to cart. $2.29, good condition, Sold by Once Upon A Time Books rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2001 by Amacom Books.
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of The End of Globalization: Why Global Strategy is a Myth to cart. $3.17, good condition, Sold by Project HOME rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2001 by Amacom.
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Add this copy of The End of Globalization: Why Global Strategy is a Myth to cart. $33.60, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2001 by Amacom Books.
Add this copy of The End of Globalization: Why Global Strategy is a Myth to cart. $78.69, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2001 by AMACOM.
Add this copy of The End of Globalization: Why Global Strategy is a Myth to cart. $136.20, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2001 by Amacom Books.
