Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising fails to establish credibility while good PR succeeds, and why advertising should only be used to maintain brands once they have been established--by publicity. Illustrations.
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Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising fails to establish credibility while good PR succeeds, and why advertising should only be used to maintain brands once they have been established--by publicity. Illustrations.
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Add this copy of The Fall of Advertising and the Rise of Pr to cart. $0.99, fair condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2004 by Harper Business.
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Fair. Used book-May contain writing notes highlighting bends or folds. Text is readable book is clean and pages and cover mostly intact. May show normal wear and tear. Item may be missing CD. May include library marks. Fast Shipping.
Add this copy of The Fall of Advertising and the Rise of Pr to cart. $1.31, very good condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 2004 by Harper Business.
Add this copy of The Fall of Advertising and the Rise of Pr to cart. $1.48, good condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2002 by Harper Business.
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Add this copy of The Fall of Advertising and the Rise of Pr to cart. $1.78, fair condition, Sold by Once Upon A Time Books rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2004 by Harper Business.
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Fair. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Add this copy of The Fall of Advertising and the Rise of Pr to cart. $2.34, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2004 by Harper Business.
Add this copy of The Fall of Advertising and the Rise of Pr to cart. $2.34, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by Harper Business.
Add this copy of The Fall of Advertising and the Rise of Pr to cart. $3.00, good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2004 by Harper Business.
Add this copy of The Fall of Advertising and the Rise of Pr to cart. $3.01, good condition, Sold by Off The Shelf rated 4.0 out of 5 stars, ships from Imperial, MO, UNITED STATES, published 2004 by Harper Business.
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The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Add this copy of The Fall of Advertising and the Rise of Pr to cart. $3.24, very good condition, Sold by HPB-Ruby rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by Harper Business.
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