"A thought-provoking new approach to the digital economy and how brands can create authentic engagement by understanding the fundamental motivations behind human psychology from the former Head of Brand Strategy at Reddit Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, and psychology to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud's Id, Ego, and Superego model ...
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"A thought-provoking new approach to the digital economy and how brands can create authentic engagement by understanding the fundamental motivations behind human psychology from the former Head of Brand Strategy at Reddit Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, and psychology to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud's Id, Ego, and Superego model of the human psyche, he demonstrates how different social network structures correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook to the managed Ego, and Instagram to the ideal Superego. Understanding these fundamental mindsets of social media users enables marketers to more efficiently and effectively utilize these channels to reach their target audiences. In The Hidden Psychology of Social Networks readers will learn: how to create content that drives sharing and word-of-mouth how brands can fit natively into different types of social channels how to balance branded social presences across different networks why authenticity will only grow in importance to consumers Fascinating and deeply compelling, it is the essential playbook for marketing, PR, and advertising professionals"--
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Add this copy of The Hidden Psychology of Social Networks: How Brands to cart. $3.05, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2020 by McGraw-Hill Companies.
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Add this copy of The Hidden Psychology of Social Networks: How Brands to cart. $3.06, good condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2020 by McGraw-Hill Companies.
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Add this copy of The Hidden Psychology of Social Networks: How Brands to cart. $3.09, good condition, Sold by Goodwill Industries rated 4.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2020 by McGraw-Hill Companies.
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The cover has visible markings and wear. Purchasing this item from Goodwill provides vocational opportunities for individuals with barriers to employment.
Add this copy of The Hidden Psychology of Social Networks: How Brands to cart. $5.69, good condition, Sold by BooksRun rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2020 by McGraw Hill.
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