The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with ...
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The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.
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Add this copy of The Inmates Are Running the Asylum: Why High Tech to cart. $25.83, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2004 by Sams-Pearson Education.
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Seller's Description:
New. 2004. 1st Edition. Paperback. Alan Cooper calls for a Software Revolution-his best-selling book now in trade paperback with new foreword and afterword. Num Pages: 288 pages, Illustrations. BIC Classification: UBJ. Category: (U) Tertiary Education (US: College). Dimension: 233 x 156 x 16. Weight in Grams: 428......We ship daily from our Bookshop.
Add this copy of The Inmates Are Running the Asylum to cart. $69.30, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2004 by Longman Group.
