This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice. While the multidimensional nature of the field does not allow a single answer to that question, the contributors generally agree that the 'language factor' in international business is an intriguing mix of communicative skills ...
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This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice. While the multidimensional nature of the field does not allow a single answer to that question, the contributors generally agree that the 'language factor' in international business is an intriguing mix of communicative skills that are receiving increased attention across disciplines. The contributions deal with a wide spectrum of business settings, including leadership and management situations, gatekeeping encounters in a variety of organizations and through a range of media and cultures, oral interaction in the workplace, marketing and PR discourse, on-line communication, management, organizational and corporate communication, and, finally, global aspects of integrated marketing communications. Methodologically, it includes a broad range of approaches, including work in discourse analysis and ethno-methodology, rhetoric and document design, intercultural pragmatics and writing studies, genre analysis, e-semantics and sociolinguistics.
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Add this copy of The Language Factor in International Business: New to cart. $90.46, new condition, Sold by SellingTales rated 4.0 out of 5 stars, ships from Belvidere, NJ, UNITED STATES, published 2012 by Peter Lang AG, Internationaler V.
Edition:
2012, Peter Lang Group Ag, International Academic Publishers
Add this copy of The Language Factor in International Business to cart. $97.12, new condition, Sold by Paperbackshop rated 5.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2012 by Peter Lang AG, Internationaler Verlag der Wissenschaften.
Edition:
2012, Peter Lang Group Ag, International Academic Publishers
