This is the definitive guide to the classics of marketing. "The Marketing Gurus" distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without. "The Marketing Gurus" provides insightful summaries of the seventeen most influential marketing books ever written. The featured books include: "The Tipping Point" by Malcolm Gladwell; "Crossing the Chasm" by Geoffrey Moore; "Positioning" by Jack Trout and Al Ries; "Kotler ...
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This is the definitive guide to the classics of marketing. "The Marketing Gurus" distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without. "The Marketing Gurus" provides insightful summaries of the seventeen most influential marketing books ever written. The featured books include: "The Tipping Point" by Malcolm Gladwell; "Crossing the Chasm" by Geoffrey Moore; "Positioning" by Jack Trout and Al Ries; "Kotler on Marketing" by Philip Kotler; "The Popcorn Report" by Faith Popcorn; "The Anatomy of Buzz" by Emanuel Rosen; "Purple Cow" by Seth Godin; and, "Relationship Marketing" by Regis McKenna. "The Marketing Gurus" distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
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Add this copy of The Marketing Gurus: Lessons From the Best Marketing to cart. $1.55, fair condition, Sold by Idaho Youth Ranch Books rated 5.0 out of 5 stars, ships from Boise, ID, UNITED STATES, published 2006 by Portfolio.
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Acceptable. A readable copy. All pages are intact, and the cover is intact (However the dust cover may be missing). Pages can include considerable notes--in pen or highlighter--but the notes cannot obscure the text. Book may be a price cutter or have a remainder mark.
Add this copy of The Marketing Gurus: Lessons From the Best Marketing to cart. $1.78, fair condition, Sold by Once Upon A Time Books rated 3.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2006 by Portfolio.
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Fair. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Add this copy of The Marketing Gurus: Lessons From the Best Marketing to cart. $2.67, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2006 by Portfolio.
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It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.
Add this copy of The Marketing Gurus: Lessons From the Best Marketing to cart. $3.48, like new condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by Portfolio.
Add this copy of The Marketing Gurus: Lessons From the Best Marketing to cart. $3.68, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2006 by Portfolio.
Add this copy of The Marketing Gurus: Lessons From the Best Marketing to cart. $3.68, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by Portfolio.
Add this copy of The Marketing Gurus: Lessons From the Best Marketing to cart. $3.99, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2006 by Portfolio.
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Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of The Marketing Gurus: Lessons From the Best Marketing to cart. $4.00, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by Portfolio.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Marketing Gurus: Lessons From the Best Marketing to cart. $5.00, very good condition, Sold by HPB-Movies rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by Portfolio.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Marketing Gurus: Lessons From the Best Marketing to cart. $5.36, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2013 by Portfolio.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
