The three books coauthored by Stan Rapp and Thomas L. Collins - MaxiMarketing, The Great Marketing Turnaround, and Beyond MaxiMarketing: Success Secrets of the MaxiMarketing Winners - spotlighted the revolutionary shift from mass marketing to the new individualized marketing. In various editions, more than 350,000 copies have influenced a new generation of marketers around the world. Now, 10 years after the appearance of MaxiMarketing, the first book to predict the marketing landscape of the '90s, The New MaxiMarketing is ...
Read More
The three books coauthored by Stan Rapp and Thomas L. Collins - MaxiMarketing, The Great Marketing Turnaround, and Beyond MaxiMarketing: Success Secrets of the MaxiMarketing Winners - spotlighted the revolutionary shift from mass marketing to the new individualized marketing. In various editions, more than 350,000 copies have influenced a new generation of marketers around the world. Now, 10 years after the appearance of MaxiMarketing, the first book to predict the marketing landscape of the '90s, The New MaxiMarketing is here. The authors have produced a timely, totally revised guide to what works and what doesn't work in the Information Economy - not only in America but for large and small companies worldwide. To address how far we have come in the decade since MaxiMarketing first appeared, the authors have rethought, refined, modified, and added to their entire system. The New MaxiMarketing is fresh and contemporary - looking at where marketing has been, where it is now, and where it is going in the electronic marketplace of tomorrow. It provides practical guidance for transforming your advertising, promotion, and marketing strategy to take advantage of today's instantaneous communication and unlimited access to information. Pooling their decades of experience on the firing line, the authors illustrate with scores of examples what matters most in marketing today. They take you step by step from maximized target selection to maximized advertising impact, maximized promotion results, maximized prospect involvement, and maximized customer cultivation. Plus, you'll discover where it's all heading - from the pros and cons of marketing on Internet websites to making the most of CD-ROMs,videocassettes-by-mail, electronic couponing, Faxback, and new applications of traditional media.
Read Less
Add this copy of The New Maximarketing to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by McGraw-Hill.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of The New Maximarketing to cart. $5.57, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1996 by McGraw-Hill.
Add this copy of The New Maximarketing to cart. $10.00, good condition, Sold by Best and Fastest Books rated 4.0 out of 5 stars, ships from Wantage, NJ, UNITED STATES, published 1999 by McGraw-Hill Companies.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good solid copy, mild to moderate reading/age wear, no DJ if issued, may have some light markings or exowner inscription. We take great pride in accurately describing the condition of our books and media, ship within 48 hours, and offer a 100% money back guarantee. Customers purchasing more than one item from us may be entitled to a shipping discount.
Add this copy of The New Maximarketing to cart. $18.35, fair condition, Sold by Ladylisabooks rated 5.0 out of 5 stars, ships from Chester, , UNITED KINGDOM, published 1995 by McGraw-Hill.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Used: Acceptable. Size: 9.3 x 6.4 x 1.3 inches; The new MaxiMarketing-set to revolutionize marketing all over again. MaxiMarketing was the most influential marketing breakthrough of the 80's and the groundbreaking book was a huge best-seller in 11 languages. Now, in The New MaxiMarketing, marketing legends Stan Rapp and Thomas L. Collins rethink and refine their original concept of one-to-one marketing for the 90's, showing you what works and what doesn't in today's Information Economy-the secrets of successful marketing in cyberspace-new one-to-one marketing strategies-the pros and cons of marketing on Internet s-how to use CD-ROMs, electronic couponing, videotapes-by-mail, Faxback, and new applications of traditional media-how to target the right prospects-how to avoid pitfalls of no-brain advertising-and much more. You also get a completely revised version of the universal MaxiMarketing model, with updated case histories of the new Maximarketing in action. 0-07-052033-X. Hardback with dustjacket-1995-good condition--used books, secondhand books, for sale, out of print books, hard to find books, second-hand books, college books, student books, nonfiction, first editions, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 007052033X.
Add this copy of The New Maximarketing to cart. $25.81, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1999 by McGraw-Hill Companies.
Add this copy of The New Maximarketing to cart. $27.85, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1999 by The McGraw-Hill Company.
Add this copy of The New Maximarketing to cart. $35.82, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1995 by McGraw-Hill.
Add this copy of The New Maximarketing to cart. $39.34, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1996 by The McGraw-Hill Company.
Add this copy of The New Maximarketing to cart. $44.85, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1999 by McGraw-Hill Companies.
Add this copy of The New Maximarketing to cart. $46.46, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1996 by McGraw-Hill Companies.
