Puts the decision-making process on a strategic level of planning. This book provides a basis for developing a qualitative and quantitative strategic marketing plan, discusses integrating market research into marketing management assignment, and includes case studies. It focuses on managing the market destiny of products and organizations.
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Puts the decision-making process on a strategic level of planning. This book provides a basis for developing a qualitative and quantitative strategic marketing plan, discusses integrating market research into marketing management assignment, and includes case studies. It focuses on managing the market destiny of products and organizations.
Read Less
Add this copy of The New Science of Marketing: State-of-the-Art Tools to cart. $7.07, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1995 by McGraw-Hill.
Add this copy of The New Science of Marketing: State-of-the-Art Tools to cart. $36.48, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1995 by McGraw-Hill.
