The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps ...
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The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
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Add this copy of The Online Copywriter's Handbook: Everything You Need to cart. $2.15, new condition, Sold by KuleliBooks rated 4.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 2003 by McGraw-Hill Companies.
Add this copy of The Online Copywriter's Handbook: Everything You Need to cart. $2.79, like new condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2003 by McGraw-Hill Companies.
Add this copy of The Online Copywriter's Handbook: Everything You Need to cart. $2.79, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2003 by McGraw-Hill Companies.
Add this copy of The Online Copywriter's Handbook: Everything You Need to cart. $2.79, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2003 by McGraw-Hill Companies.
Add this copy of The Online Copywriter's Handbook: Everything You Need to cart. $2.84, good condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Cypress, TX, UNITED STATES, published 2003 by McGraw Hill.
Add this copy of The Online Copywriter's Handbook: Everything You Need to cart. $4.99, good condition, Sold by Orphans Treasure Box rated 5.0 out of 5 stars, ships from Champaign, IL, UNITED STATES, published 2003 by McGraw Hill.
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Good. Size: 5x0x8; Ships quickly. Almost very good. Mild shelf/reading wear. SOME HIGHLIGHTING IN THE FIRST 2 CHAPTERS. Orphans Treasure Box sells books to raise money for orphans and vulnerable kids.
Add this copy of The Online Copywriter's Handbook: Everything You Need to cart. $9.78, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by McGraw-Hill.
Add this copy of The Online Copywriter's Handbook: Everything You Need to cart. $9.78, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2002 by McGraw-Hill.
Add this copy of The Online Copywriter's Handbook: Everything You Need to cart. $12.99, very good condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2003 by McGraw-Hill Companies.
