After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and ...
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After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
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Add this copy of The Psychology of Consumer Behavior to cart. $2.29, good condition, Sold by Poquette's Books rated 4.0 out of 5 stars, ships from Dewitt, MI, UNITED STATES, published 1990 by Psychology Press.
Add this copy of The Psychology of Consumer Behavior to cart. $3.28, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1990 by Psychology Press.
Add this copy of The Psychology of Consumer Behavior to cart. $5.00, very good condition, Sold by JDH Lawton OK rated 5.0 out of 5 stars, ships from LAWTON, OK, UNITED STATES, published 1990 by L. Erlbaum.
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Seller's Description:
Very good. No dust jacket. Ex-library. xii, 217 p. : ill.; 26 cm. LCCN 87015601 Type of material Book Personal name Mullen, Brian, 1955-2006. Main title The psychology of consumer behavior / Brian Mullen, Craig Johnson. Published/Created Hillsdale, N.J. : L. Erlbaum, 1990. Description xii, 217 p. : ill.; 26 cm. ISBN 0898598575 LC classification HF5415.3. M85 1990 Related names Johnson, Craig. LC Subjects Consumers. Notes Includes bibliographical references (p. 182-203) and indexes. Dewey class no. 658.8/342
Add this copy of The Psychology of Consumer Behavior to cart. $29.77, fair condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1990 by Psychology Press.
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Acceptable. Used-Acceptable. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of The Psychology of Consumer Behavior to cart. $43.25, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1990 by Psychology Press.
Add this copy of The Psychology of Consumer Behavior to cart. $127.73, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1990 by Psychology Press.
Add this copy of The Psychology of Consumer Behavior to cart. $259.22, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 1990 by Psychology Press.
