Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists----databases, media directories, websites, ...
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Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists----databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!
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Add this copy of The Publicity Handbook, New Edition: the Inside Scoop to cart. $3.20, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2001 by McGraw Hill.
Add this copy of The Publicity Handbook, New Edition: the Inside Scoop to cart. $3.98, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of The Publicity Handbook, New Edition: the Inside Scoop to cart. $3.98, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of The Publicity Handbook, New Edition: the Inside Scoop to cart. $6.40, good condition, Sold by Used Book Company rated 4.0 out of 5 stars, ships from Egg Harbor Township, NJ, UNITED STATES, published 2001 by McGraw-Hill Companies.
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Good. Shows minimal signs of wear and previous use. Can include minimal notes/highlighting. A portion of your purchase benefits nonprofits! -Note: Edition & format may differ from what is shown in stock photo & item details. May not include supplementary material (toys, access code, dvds, etc).
Add this copy of Publicity Handbook, New Edition the Inside Scoop From to cart. $13.59, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2001 by McGraw-Hill Companies.
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Add this copy of The Publicity Handbook: the Inside Scoop From More Than to cart. $24.30, like new condition, Sold by Marlowes Books rated 1.0 out of 5 stars, ships from Ferny Hills, Brisbane, QLD, AUSTRALIA, published 2001 by McGraw Hill.
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Fine in None Issued jacket. 448 pages. Book appears to have hardly been read and is in Fine condition throughout. The Reference Book Of Choise For Seasoned PR Pros, Entrepreneurs, And Beginners Alike.
Add this copy of The Publicity Handbook, New Edition: the Inside Scoop to cart. $31.18, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2001 by McGraw Hill.
