This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test ...
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This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.
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Add this copy of The Structure of Multimodal Documents: An Empirical to cart. $78.67, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2018 by Routledge.
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New. Contains: Halftones, black & white, Line drawings, black & white, Tables, black & white. Routledge Studies in Multimodality . Includes: halftones, black & white, tables, black & white, line drawings, black & white. Intended for college/higher education audience.
Add this copy of The Structure of Multimodal Documents (Routledge to cart. $137.75, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2018 by Routledge.
Add this copy of The Structure of Multimodal Documents: An Empirical to cart. $187.88, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2015 by Routledge.
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New. Print on demand Contains: Halftones, black & white, Line drawings, black & white, Tables, black & white. Routledge Studies in Multimodality . Includes: halftones, black & white, line drawings, black & white, tables, black & white. Intended for college/higher education audience.
