This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.
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This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.
Read Less
Add this copy of The Customer Asset: Understanding and Managing Its to cart. $24.87, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2023 by Palgrave Macmillan.
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New. Print on demand Contains: Illustrations, black & white. Palgrave Studies in Marketing, Organizations and Society . XIII, 149 p. 2 illus. Intended for professional and scholarly audience.
Add this copy of The Customer Asset: Understanding and Managing its to cart. $56.85, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by Palgrave Macmillan.
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New. Contains: Illustrations, black & white. Palgrave Studies in Marketing, Organizations and Society . XIII, 149 p. 2 illus. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
