This book, written by two leading Ph.D. researchers in the field, is the first study of how advertising frequency and variation impact consumer attitudes online.
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This book, written by two leading Ph.D. researchers in the field, is the first study of how advertising frequency and variation impact consumer attitudes online.
Read Less
Add this copy of To Vary or Not? the Effects of Ad Variation on the Web to cart. $14.95, good condition, Sold by School Haus Books rated 4.0 out of 5 stars, ships from Saginaw, MI, UNITED STATES, published 2006 by Cambria Press.
Add this copy of To Vary Or Not? the Effects of Ad Variation on the Web to cart. $15.01, good condition, Sold by Project HOME rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2006 by Cambria Press.
Add this copy of To Vary Or Not? the Effects of Ad Variation on the Web to cart. $60.87, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2006 by Cambria Press.
Add this copy of To Vary Or Not? the Effects of Ad Variation on the Web to cart. $135.15, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2006 by Cambria Press.
