"For better and for worse, few companies have been so prominently and constantly in the public eye as AT&T. Through decades of growth and dominance, followed by its 1984 breakup and a litany of well-documented troubles, the company has soldiered on, by turns thriving and hanging on for dear life. Perhaps no individual experienced as much of the roller-coaster ride as Dick Martin, an executive vice president and 30-year AT&T veteran with both a bird's-eye view of and a crucial role in the company's bumpy history. ...
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"For better and for worse, few companies have been so prominently and constantly in the public eye as AT&T. Through decades of growth and dominance, followed by its 1984 breakup and a litany of well-documented troubles, the company has soldiered on, by turns thriving and hanging on for dear life. Perhaps no individual experienced as much of the roller-coaster ride as Dick Martin, an executive vice president and 30-year AT&T veteran with both a bird's-eye view of and a crucial role in the company's bumpy history. Tough Calls is the ultimate inside look at how AT&T tried to cope with a "perfect storm" of fierce competition, economic turmoil, and punishing media scrutiny. Mixing unflinching candor with love for the company he helped steer -- and clear respect for many of his long-time colleagues -- Martin takes you through boardroom and back room to shed unprecedented light on: * How the 1996 bungled announcement of 40,000 layoffs nearly destroyed the company * How flawed succession planning precipitated sharp declines in AT&T's stock price * The never-ending, ugly turf battles with the "Baby Bells" brought on by the AT&T breakup * How even small interest groups can have a tremendous influence on business decisions, and how the media are largely responsible for determining what is business news on any given day Tough Calls is also a cautionary tale to be heeded by all businesses, using AT&T's experience in the brutal telecom wars as a backdrop for new strategies in weathering unforgiving business conditions. Just a few of the lessons to be learned include: * How to avoid the most common mistakes that executives make, such as being held hostage by unrealistic expectations, waiting too long to make critical changes, and building their celebrity rather than their credibility * How to balance internal and external communications, and how and when to deal with the business media * How to improve relationships between PR executives and the "C" suite -- CEO, CFO, Chief Counsel, etc.--and how to make public relations more strategic * How to build and sustain favorable brand recognition and investor allure even in the face of bitter competition and unpredictable market conditions As candid and fascinating as it is constructive, Tough Calls is itself a call to attention and to arms, in preparation for the many battles that every business must eventually face, against fierce adversaries, and even within its own camp."
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Add this copy of Tough Calls: at&T and the Hard Lessons Learned From the to cart. $2.05, fair condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2004 by AMACOM.
Add this copy of Tough Calls: at&T and the Hard Lessons Learned From the to cart. $2.67, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2004 by Amacom Books.
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Seller's Description:
Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Add this copy of Tough Calls: at&T and the Hard Lessons Learned From the to cart. $3.68, like new condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2004 by Amacom Books.
Add this copy of Tough Calls: at&T and the Hard Lessons Learned From the to cart. $3.68, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2004 by Amacom Books.
Add this copy of Tough Calls: at&T and the Hard Lessons Learned From the to cart. $3.68, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by Amacom Books.
Add this copy of Tough Calls: at&T and the Hard Lessons Learned From the to cart. $4.48, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2004 by AMACOM/American Management Association.
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Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Tough Calls: at&T and the Hard Lessons Learned From the to cart. $4.71, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2004 by AMACOM/American Management Association.
Add this copy of Tough Calls to cart. $26.37, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2004 by American Management Association.
Add this copy of Tough Calls: at&T and the Hard Lessons Learned From the to cart. $29.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2004 by Amacom Books.
